We can visit the same website but see different things. Through personalization, individualization and customization your web-experience becomes as unique as your fingerprint. Websites constantly change their shape depending on the user: The layout transforms responsively when you open it on the phone, personal preferences are manifested in the light or dark mode, location-tracking and as user profiling tailors our feeds as well as the ads in it.
Filter bubbles, opaque feed algorithms and privacy concerns are one aspect of personalization on the Internet. Furthermore, what does personalization mean from a design and development point of view? What challenges does the responsive nature of the web pose for its design? How can the user’s influence on a website be made visible? Customization or personalization—what agency do we give the user?
The course The Internet of Me [Burg Halle / WiSe 2022] aims to reflect on personalization on the web by creating a digital glossary. This consist of small web experiments exploring different terms, which are designed and coded by the students.