“Color is not understood through our visual sense alone, but through all our senses.” Kenya Hara, ‘White’

Our relationship with color is, in many ways, emotional, intuitive, and often difficult to articulate in words. We are generally attracted to certain shades based on an inner feeling, one that is shaped by our personal, cultural, and physical experiences. Likewise, scent enters our world in unexpected ways: it can trigger memories, evoke images, stir emotions, or even tell a whole story.

”People tend to smell in color.“ 
Dawn Goldworm, co-founder of “olfactive branding company 12.29״.

The questions guiding this intensive week focused on the intersections between scent, color, and design. They are intended to create space for both creative experimentation and critical reflection, encouraging the students to explore how olfactory experiences can be translated, transformed, and expressed through color.

Our results showcase a new language where color and scent communicate with each other.