Delft Design Guide

As part of the idea generation process, we looked at various methods from the Delft Design Guide. Some of these were already familiar, such as Design Drawing to Define, a method for visualizing design ideas and details. Others, such as the Written Scenario – a written form of storyboarding in which a usage scenario is described in words – opened up completely new approaches to the development of design solutions. In addition, product journey mapping was used to illustrate the journey of a product from production to disposal. This enabled us to analyze the entire value chain and identify possible weak points or potential for improvement. Project Value Modelling focuses on determining and visualizing the value that a project generates for various stakeholders. Sustainable Business Modeling deals with the development of business models that take sustainability into account. The aim is to create ecologically and socially responsible business ideas that are also economically viable. The Ansoff Growth Matrix offers a strategic perspective on the growth of a company or project. It classifies growth opportunities into four categories: Market Penetration, Market Development, Product Development and Diversification. Segmentation Targeting Positioning (STP) is a way of precisely defining and reaching target groups. It consists of segmenting the market, targeting a specific target group and positioning the product or service in the market. Collage can be used to visualize ideas and moods by combining images, materials and colors to express a specific theme or atmosphere. Storyboarding is a narrative method that visualizes the use of a product or service in the form of drawn scenes. The students modified some of these methods for their own purposes and used them intensively in the idea generation process. Overall, all methods proved to be valuable tools, as they offered new perspectives and structural approaches. Everyone found the insight into the methods extremely helpful.