SOAK

The concept of soak features a way to eliminate the effort and the negative environmental effect of printing by letting the product print itself during the course of use.

The first idea deals with a children’s plaster: The flowing blood is used to “print” the image of a dolphin just by using a blind pressed padding. Blood, that usually has an unpleasant character, is transformed into having a positive, surprising and thereby cheering effect.

The same principle is transferred to a sports shirt: While doing sports sweat can be used to “print” a logo on one’s shirt. This effect not only motivates to sweat more, it is also more sustainable. A combination of two different cellulose fibres allows for this effect. The resulting monomaterial shirt can be easily recycled in comparison to those with prints.