MÜHLE: SHAVE COUNT

Shave Count is a sustainability concept for the company Mühle Shaving, which includes ideas for new services and products as well as a contemporary web shop. The core element is the interactive website, which offers users the opportunity to analyze their own shaving behaviour in terms of environmental impact, costs and time and to test changes in a playful way. This shows that sustainability does not only refer to one product, but that the entire shaving behaviour is relevant. With this format, the company Mühle can honestly position itself on the topic of sustainability, recognise potential scope for action and actively support conscious consumption.